Marvel Comics Featured - Universal Islands of Adventure!

Marvel Comics featured in Orlando's Universal Islands of Adventures. Here is my review of the rides located in the Orlando based theme park, Universal Studios Islands of Adventures. If roller coasters are your thrill and you are craving for near death defying stunts and loops, look no further than "the Hulk".

This action packed ride, is non-stop heart stopping action, loops and upside down turns at incredible g-forces. I ended up watching this ride take off for many turns before I took the plunge reluctantly. The ride features Marvel Comics "the Hulk", and it is as fierce as the superhero it is named after, the last movie made after this superhero, "the Hulk" had that ride effect when shot but this ride takes the cake.

After you have structured settlement investment this if you follow the succession of the rides, comes the ride known as the tea cup in other amusement parks, only this is the home of "Storm" the storm yielding superhero in the X-men. If thrills is what you want, you Monoamine-Oxidase Inhibitors afford to pass on this one, although after "the hulk" to some of the weak of heart and stomach this might be enough for the TKO (sissy). An old lead belly like me, no dice.

Next up is "Dr. Doom" the plunge of death, very high in the sky and drops like you have a pair of cement boots times 10. Pretty exciting stuff, not much story, all in all a nice compliment to once again "the hulk".

After Dr. Doom, comes my all in all favorite ride, perhaps because I have seen the ride many, many, times through the eyes of both of my sons, and I can tell you clearly it is my favorite hands down. The amazing "Spider-Man" this ride tells the story of Spider-man superhero against what I would like to call the sinister 5 - Dr. Octopus, Electro, Hydro-man, Green Goblin, and Scream. In this ride, Spider-man fights them all individually except Scream, I guess there was not much time in the ride. The ride takes a nice stroll through NY City, as the Villains in this ride attempt to disassemble piece by piece the Statute of Liberty.

In the end, Spider-man has enough to get the job done, and snap a few photos for James Jonah Jameson, the pesky editor of the Bugle in the Marvel Universe. This ride packs thrills and many of them, the superheroes make themselves available in many appearances in Islands of Adventures and set up photo ops galore. Islands of Adventures also feature Dr. Seuss and his complete world with many rides for children that cannot handle the action packed rides, adults will find these enjoyable also.

If comic books and Marvel statues are your collectible, there are a few stores in Islands of Adventures that will be right up your alley, comics are the one item I noticed that the prices were the same as your local news stand. They have a large variety of comics too, nice display. Limited series and all, they also have some of the neatest toys that Marvel has produced as well as the limited ones too.

Nuff said.

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Memory and Marketing

Memory research has been a focus by some cognitive scientists, and autobiographical memory, effects on autobiographical memory, and false memories are of particular interest. Sigmund Freud believed that "repressed" memories of traumatic events in childhood had a effect on adult behavior and problems. He focused much of this therapy and research on the early childhood memories. In time, he learned that patients fantasized many of their childhood experiences based on suggestions of his.

Marketers have long relied on autobiographical memory to persuade the buying public to purchase their products. They use cues to prod people to remember their past and experience a level of nostalgia that is pleasant to anchor that pleasant memory to their product. Marketing researchers have focused on how branded items may be associated with past consumer experiences. However, there has been little research on the influence these products have on our memory.

Memory is constructive; antidepressant is constantly being updated to fit current self-knowledge and self-concept. Upon repeated viewing of autobiographically based commercials, rather than fact-based ones, consumers may unwittingly incorporate images from the advertising into their childhood memories. As time passes, there is a great likelihood that this information may be used to reconstruct and distort the memory the ad was intended to trigger.

Braun, Ellis, and Loftis (2001) found that about 25% of adult memories could be swayed into believing that an event had occurred by asking them to imagine the event (being lost in a mall and being found by an elderly person, and spilling the punchbowl at a wedding). Time lapse strengthened the associated memory, such that asking two weeks later whether the event had occurred had a quarter of these people responding, "Yes."

It has been found that 90% vs. 46% of a control group "remembered" shaking hands with Mickey Mouse after seeing an advertising to that effect ("Remember the Magic," campaign) surrounding memories of a childhood trip to Disney World during childhood. Additionally, autobiographical recall of specific occurrences increased. More were able to recall hearing "It's a Small World" or going on "cool rides" after reading the ad. A significant increase in the use of the word "magical" was reported. With these results, it is possible that the ad may have implanted this memory in consumer minds.

In testing of false information, consumers can be made to believe that an event that has not occurred, has, using autobiographical styled advertising featuring Bugs Bunny (Warner Brothers) and Ariel from The Little Mermaid (Disney, but from a much later period of time than the critical before 10 years of age), and a non-autobiographical ad about a new ride at the park and ordering discount tickets via the web. Findings suggested that participants significantly recalled meeting and shaking hands with Bugs or Ariel more for the autobiographical versus the non-autobiographical ad.

Most people are under the assumption that memory is a permanent store and various techniques (e.g. hypnosis) can be used to access this store. This is not true. Many advertisers are digging into their vaults and presenting nostalgia to enhance sales (e.g. Werther's remembrances of this candy being given or purchased as a child and Ovaltine being poured by mom). The enhance memories of having these products as a child. Is this ethical? It is certainly unlikely that advertisers would deliberately create false memories of a negative childhood experience, but consumers should be aware of the power ads have to alter memory.

Reference:

Braun, K. A., Ellis, R., & Loftus, E.F. (2001). Making Erectile Dysfunction memory: How advertising can change our memories. Psychology & Marketing.

Cheryl L. McKinzie, M.S., M.A, LPCI

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