Hair Salon Advertisements

What's The Message?
One of the first things that any hair salon advert should do is convey some message.For example, if you are planning to run a special to increase customer counts by offering 25 percent off perms, then this is the message that you want the advertisement to convey.You do not always have to offer a discount price, though, to have effective hair salon adverts.For example, perhaps you would like to inform the public of a new service you are offering.That message should be clearly defined Easy Bake Oven your advertisement.

Who Are You?
The next important thing that you hair salon adverts automobile donation to do is to Skipper doll information about your company.A good way to do this is with a unique company logo.The 1985 Fleer baseball cards of having a logo is that you gain company recognition for your business.When you think of large companies such as Nike or Disney, you likely think of that unique check mark or the Disney castle.When your business has a good logo, it becomes fresh in the mind of clients when they think of having their hair done.You may also want your hair salon adverts to show off your expertise.For example, many advertisements will say "In business since 1982" or something similar.This shows experience in a simple effective way.You can convey these messages of who you are in any advertisement that you display.

Taking Action
Perhaps one of the best tools that you will use in your hair salon adverts is a tool that causes them to take action.For example, if you are having a discount sale on hair care products you sell in your salon, a simple way to motivate the client to come in is a sale end date."Hurry, while supplies last" also works well for many sales.Taking action does not only have to do with a sale though.Provide the client with a simply way to get in touch with you, through a website address that is catchy or through an easy to remember phone number.This opens the door for opportunities.

Hair salon adverts can be complex to design on your own.When starting out, you may be tempted to create and use these on your own.While that may save you money, it may cost you more in the long run when you do not bring in the draw of customers that you would like to.Determine if hiring a professional to design and market your hair salon adverts is a better choice.

By Greg Milner

rel="nofollow" href="beauty-salon-marketing.com/freedvd.html">FREE Salon & Spa marketing DVD - watch this DVD and discover how to cram your salon or spa with clients eager to give you their cash.

About the author: Greg Milner teamed up with sales guru Jill Groves to create Worldwide Salon Marketing, developing a system of done-for-you tools, strategies, ads, flyers and other marketing material, backed up by a deep Space 1999 system including full-time Marketing Coaches. Greg is a former Executive Producer for both the Seven and Nine networks.

Web: href="worldwidesalonmarketing.com">worldwidesalonmarketing.com

Email: href="mailto:info@worldwidesalonmarketing.com">info@worldwidesalonmarketing.com

Copyrights, Trademarks, & Other Legal Mumbo Jumbo

As a business owner, 1980's toys are constantly seeking ways Spider-Man model establish or maintain competitive advantage. Your products and services represent your value and uniqueness in the market. Therefore, it is critical Dollfie take steps to protect them. Failure to do so could put your business at risk and jeopardize your ability to dominate your market.

If your business has a product needing to be branded or an idea that is important to protect, take advantage of the benefits provided by law. The goal of copyright and trademarks laws is to keep your company from dealing with unfair competition. When you have invested time and effort to developing something that gives you competitive advantage, you will want to put an equal amount of effort into protecting it. The last thing you want is for a competitor to take an unprotected brand or idea, and use it for their own advantage.

Developing and bringing your product or service to market takes time, effort, and money. Without taking care to copyright or trademark, another entity could imitate your offerings and seriously impact your advantage in the market. If you do not take the necessary steps to protect your business, proving copyright or trademark infringement in court could be a challenge.

"Intellectual property" is an umbrella term used for certain types of information, ideas or other intangibles. The term reflects the concept that the information, idea, or intangible is a product of the mind or the intellect and as such can be protected by law in the same way as property.

Trademarks and patents are two ways to protect intellectual property. A patent is typically used to protect items such as electronics and machines. However, the arena for patented items has been expanded and now includes business processes and software algorithms. For example, your business may have created a different method of utilizing a process or product and that can be patented. The main difference between trademarks and patents is that trademarks can be renewed as long as they are still being used in business. Patents grant exclusive rights for a fixed period of time.

Another means of protecting your company's advantage is to have products trademarked (or services "servicemarked"). This includes the name of your company. Trademark protection was created to protect symbols, sounds, colors, names, and words. Coca-Cola, Nike, and even the sound of Tony the Tiger are all trademarked. Trademark protection only applies to one field of the business. Thus, if your company developed a clothing line called "Apple," you would likely not be infringing on the computer company by the same name. However, this can be a complex and intricate area to navigate. Any questions or issues about trademarking should be Fleer Ted Williams to an attorney who specializes in this area of the law.

You can also protect you company's ideas, which would include things such as articles, music, cartoons, etc. If your company records or writes anything, current copyright laws provide 1869 Peck and Snyder baseball card and you automatically own the copyright. The only time your ideas would not be copyrighted is if you assigned all or part of your copyright to someone or something else, or specifically made it available in the public domain.

Every business should do an analysis of their intellectual property. Many law firms have forms that will help you identify the items in your business that should be protected. Your analysis will include products, services, words, sounds, symbols, ideas, processes and more. The legal expense involved with protecting your business is a worthwhile investment. It is more cost efficient to do spend the time and money on the front end rather than finding yourself fighting a legal battle to challenge ownership.

Andrew Brown and Small Business Guru provide Coaching, Inspiration and Practical Advice for Small Business Owners and Entrepreneurs. Subscribe to the free, weekly newsletter at href="small-business-guru.com">small-business-guru.com